Mette Lykke Too Good To Go CEO smiling on designed introduction image.



In a world where the entrepreneurial landscape is often dominated by men, it's refreshing to find inspiring women making a mark. Today, we're shining the spotlight on Mette Lykke, a lesser-known female entrepreneur who has defied the odds to build a successful venture. With her unique background and determination, she has managed to carve out her own niche in the competitive world of business. In this blog post, we'll delve into her story and learn more about the venture that brought her into prominence. Prepare to be inspired by this incredible woman and the story of her meteoric rise.

Mette Lykke's journey to success began with the creation of an innovative venture that addressed a pressing issue in modern society. Her keen insight and unyielding drive to make a difference set her apart from the rest, propelling her venture to new heights. Though we won't reveal too much about her groundbreaking work just yet, we can assure you that it is a testament to her unwavering commitment to transforming lives and making a lasting impact. Stay tuned as we uncover more about this remarkable entrepreneur and the venture that has made her a force to be reckoned with in the world of business.

Before we dive deeper into the story of Mette Lykke and her successful venture, let's take a moment to explore the life and roots of another inspiring female entrepreneur, Sheena Allen. Join us in the next section as we delve into the world of this lesser-known businesswoman and uncover the experiences that have shaped her into the trailblazer she is today.


Exploring Mette Lykke's Early Life and Influences


While there isn't much verified information about Mette Lykke's childhood, we know that she grew up in Denmark and her formative years played a significant role in shaping her future as a successful entrepreneur. Her upbringing instilled in her the values of hard work, determination, and perseverance, which have been instrumental in her journey.

Lykke's family has been an important part of her life and development as an entrepreneur. Although there isn't specific information about her parents' roles, it's clear that their support and guidance have helped her become the trailblazer she is today.

As for her formative years, Mette Lykke has always displayed a strong drive to succeed and make an impact. While we don't have concrete examples of her hobbies or jobs during her younger years, her background and experiences have undoubtedly contributed to her ability to innovate and lead in the business world. Lykke's journey serves as an inspiration for young entrepreneurs who aspire to create positive change in their respective industries.

Now that we have a better understanding of Mette Lykke's early life and influences, let's delve into her remarkable entrepreneurial journey. In the next section, we'll explore her path from idea to breakthrough, shedding light on how she turned her vision into a successful reality.


Female CEO Mette Lykke serious photo, gray background, dark lighting.

Mette Lykke's Entrepreneurial Journey: From Idea to Fruition


Mette Lykke's first entrepreneurial venture, Endomondo, was co-founded with two colleagues from consulting firm McKinsey. Their goal was to use technology to make fitness fun and accessible to everyone, transforming the way people approached health and well-being.

Endomondo is a sports tracking app that revolutionized the fitness industry. It provided users with a platform to track their workouts, set personal goals, and share their progress with friends. One of its innovative features was the ability to provide real-time audio feedback during workouts, which was a game-changer at the time. This unique approach to fitness tracking and motivation made Endomondo stand out from its competitors.

The idea for Endomondo came to Lykke in 2007 after a chance encounter with a gypsy woman. This unexpected meeting prompted her to choose entrepreneurship over a secure job offer, igniting the spark that would eventually lead to Endomondo's creation.

Endomondo addresses the problem of low engagement in physical activity and the challenges people face in maintaining a consistent exercise routine. To illustrate the need for a solution like Endomondo, consider these statistics:

  • Approximately 80% of adults do not meet the recommended guidelines for physical activity.
  • Physical inactivity is the fourth leading risk factor for global mortality, causing an estimated 3.2 million deaths globally each year.


Mette Lykke and her team began working on Endomondo in 2007, and it took them about a year to develop a working prototype. The app was launched in 2008 and quickly gained traction, reaching one million users in just two years.

As we continue to explore Mette Lykke's entrepreneurial journey, the next section will take us through the roadmap and milestones that led to her venture's success.


Female founder of To Good to Go Mette Lykke holding bag of food smiling in bakery.
Mette Lykke entrepreneur sitting in cane chair in sit down lecture interview.

Endomondo's Roadmap and Milestones: A Journey to Success


In this section, we will outline the stages and milestones that led to the breakthrough of Mette Lykke's venture, Endomondo. Although the following summary may make it seem like a straightforward path, it's essential to remember that countless obstacles were overcome at every stage to move the venture forward.

Year/Month Stage Number Key Goals Key Developments/Achievements
2007 1 Idea conception Chance encounter with a gypsy woman inspires Mette Lykke to choose entrepreneurship over a secure job offer
2008 2 Development & launch Endomondo app is developed and launched, with the goal of making fitness fun using technology
2010 3 Growth & expansion Endomondo reaches 1 million users, demonstrating the app's popularity and success
2015 4 Acquisition Under Armour acquires Endomondo for $85 million, with Mette Lykke becoming the Vice President of the company

Despite the clear milestones presented in the table above, it's crucial to recognize that numerous obstacles were faced and overcome during the development of Endomondo.

Obstacle 1: Limited resources in the beginning stages of the venture. Overcoming method: The team relied on their passion and dedication to the project, leveraging their networks and securing early-stage investments to support their vision.

Obstacle 2: Entering a highly competitive fitness app market. Overcoming method: Endomondo differentiated itself through unique features, such as real-time audio feedback, and focused on creating a strong community aspect to the app.

Obstacle 3: Scaling the app to accommodate a rapidly growing user base. Overcoming method: The team continually improved the app's infrastructure and performance, ensuring that it could support millions of users worldwide.

Obstacle 4: Maintaining user engagement and retention. Overcoming method: Endomondo consistently updated the app with new features and content, listening to user feedback and adapting to the evolving needs of its users.


Mette Lykke on Piers Morgan talkshow, in studio around table. Mette Lykke portrait photo, smiling in casual clothing.

Connect with Mette Lykke and Explore Her Ventures


In this blog post, we have explored the inspiring journey of Mette Lykke, co-founder of Endomondo and CEO of Too Good To Go. From her chance encounter with a gypsy woman that motivated her to pursue entrepreneurship, to the development and success of her ventures, Mette's story demonstrates resilience, passion, and innovation.

We encourage you to explore Endomondo and Too Good To Go and experience the products and services that Mette has helped bring to fruition. Mette speaks and reads Danish, English, and German. Join the communities surrounding her ventures, learn more about her story, and connect with like-minded individuals who share your interests.

For more information and to follow Mette Lykke and her ventures, check out the following links:



Image & Information Sources

We would like to extend our appreciation to the following sources for providing valuable information and images used in this blog post:




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