Sheena Allen sitting on lounge in office space wearing smart casual business attire.



As we embark on our journey exploring lesser-known female entrepreneurs, we begin with a remarkable individual who has taken the tech industry by storm. Without revealing too much about her background just yet, let's introduce our first inspirational woman, Sheena Allen.

Sheena's innovative venture has brought her to prominence and captured the attention of many within the industry. A true testament to her entrepreneurial spirit, her company defies expectations and offers unique solutions in an ever-growing market. We'll dive deeper into the details of this venture in the next section, but for now, let's appreciate the intrigue and promise surrounding her story.

Join us in the following section as we delve into the personal life, roots, and experiences that have shaped Sheena Allen into the exceptional entrepreneur she is today.


Sheena Allen: A Glimpse into Her Personal Life and Background


Sheena Allen was born and raised in the small town of Terry, Mississippi, with a population of around 1,300. Growing up in Terry, where financial resources and banking options were limited, Sheena witnessed the impact of systemic financial inequity on her community. With only one bank in town and many predatory lenders, this environment would eventually shape her passion for financial inclusivity.

Sheena's family played an essential role in her development. They mostly dealt in cash, and bank accounts were uncommon in their community. Her great-grandmother used to say, "You don't know what you don't know." This quote inspired Sheena to seek knowledge and challenge the status quo, eventually leading her to create a more equitable financial system through her company, CapWay.

In her formative years, Sheena Allen developed a diverse range of interests and experiences:

  • Attended the University of Southern Mississippi
  • Double majored in film and psychology
  • Created an app to organize receipts and spending while still a student
  • Launched her tech career in Silicon Valley, overcoming challenges as a Black female entrepreneur


Join us in the next section as we delve into Sheena Allen's entrepreneurial journey, from the birth of her idea to the breakthrough of her innovative financial platform, CapWay.


Sheena Allen sitting on lounge in office space wearing smart casual business attire.

Sheena Allen's Entrepreneurial Journey: From Idea to Fruition


Sheena Allen's first entrepreneurial venture was a mobile app development company called Sheena Allen Apps. The company was highly successful, with millions of downloads and over 10,000 downloads on some days. It was during this time that Sheena began to lay the groundwork for her next big idea, CapWay.

CapWay is a digital banking platform designed to address the challenges faced by unbanked and underbanked individuals in the United States. The platform provides a suite of financial products and services, coupled with financial literacy content, to help users build generational wealth. CapWay's unique approach to digital banking includes:

  • An emphasis on financial literacy and education
  • A focus on building trust with its target market
  • Artificial intelligence capabilities to track user behavior and improve financial outcomes


The idea for CapWay was conceived during a visit to Sheena's hometown of Terry, Mississippi, in 2016. Witnessing the stark differences in the financial landscape between Terry and other places she had lived and traveled, Sheena was inspired to create a solution that would bridge the gap and offer financial opportunities to underserved communities.

Some key issues that CapWay addresses include:

  • Nearly half of Black households in the U.S. are unbanked or underbanked
  • Systemic inequity and discriminatory practices have created barriers to building generational wealth for Black families
  • Mississippi ranks first for unbanked and underbanked individuals per capita in the U.S.


Sheena began working on CapWay in 2016, and after conducting extensive research and development, the company launched in October 2021. The development process for CapWay took longer than anticipated due to regulations and the desire to do it the right way, but Sheena's dedication and vision ultimately brought her groundbreaking idea to fruition.

Stay tuned for the next section, where we'll explore the roadmap and milestones of Sheena Allen's entrepreneurial journey with CapWay.


Sheena talking expressively in meeting.
Capway founder Sheena Allen holding microphone talking on stage at speaking event

Roadmap and Milestones: Sheena Allen's Entrepreneurial Journey with CapWay


In this section, we will take a closer look at the key stages and milestones in Sheena Allen's journey to bring her innovative idea for CapWay to fruition. It's important to remember that this process was filled with challenges, but Sheena's determination and resilience helped her overcome them.

Year/Month Stage Number Key Goals Key Developments/Achievements
2016 1 Idea conception Sheena was inspired to create CapWay during a visit to her hometown of Terry, Mississippi
2016 - 2017 2 Market research and validation Sheena conducted extensive research into the unbanked and underbanked population and their financial needs
2018 - 2019 3 Product development Sheena and her team developed the platform and its suite of financial products and services
2020 - 2021 4 Regulatory compliance and partnerships CapWay navigated the complex regulatory landscape and established key partnerships
October 2021 5 Launch CapWay officially launched, providing digital banking services to unbanked and underbanked individuals

While this table makes the journey look straightforward, it's important to remember that Sheena and her team faced numerous obstacles at every stage of CapWay's development.

Some of the key challenges they encountered and overcame include:

  • Regulatory hurdles: Navigating the complex regulatory landscape for digital banking services required thorough research, understanding, and adaptation. Sheena and her team worked diligently to ensure compliance and maintain the highest standards in the industry.
  • Building trust: Gaining the trust of their target market was crucial for CapWay's success. Sheena prioritized transparency and communication, which helped to establish a strong foundation of trust with users.
  • Product development: Developing a digital banking platform that catered to the unique needs of unbanked and underbanked individuals was a complex process. Sheena and her team devoted considerable time and resources to perfecting the platform's features and functionality.
  • Securing partnerships: Forming partnerships with key stakeholders in the financial sector was essential to CapWay's growth. Sheena leveraged her network and industry expertise to build relationships with strategic partners.


Entrepreneur Sheena Allen on stage at TEDx event wearing generational wealth shirt. Minority businesswoman Sheena Allen smiling portrait on gray background.

Connecting with Sheena Allen and CapWay


In this article, we have explored the inspiring journey of Sheena Allen, the founder of CapWay, a digital banking platform that addresses the financial needs of unbanked and underbanked individuals. From her humble beginnings in Terry, Mississippi, Sheena has managed to bring her innovative idea to life, overcoming numerous challenges along the way.

If you are interested in learning more about Sheena Allen and CapWay, we encourage you to explore their products and services. Sheena is fluent in English, and you can connect with her and the CapWay community through various social media platforms. Engaging with Sheena and the CapWay team will give you the opportunity to learn more about their work and network with like-minded individuals.

Sheena Allen and CapWay can be found on the following platforms:


We would like to extend our gratitude to the following sources for the valuable information provided in this blog post:



Wear to go