Indiegogo founder Danae Ringelmann in conversation with several businesspeople on talkshow.



In today's world, many lesser-known female entrepreneurs are making a significant impact, and Danae Ringelmann is no exception. Danae's story is an inspiring example of perseverance and innovation, as she has carved a unique path to success. As a young woman with a keen interest in finance, she demonstrated an unwavering commitment to her dreams and goals. While her journey is filled with valuable lessons, we will only touch upon a few key points to pique your curiosity and set the stage for the rest of this blog post.

Through her vision and hard work, Danae co-founded a groundbreaking venture that has transformed the way people raise funds for their ideas and projects. This platform has empowered countless individuals to pursue their passions, making a lasting impact on communities around the world. By offering an innovative solution to a common problem, Danae's venture has captured the attention and admiration of many. Stay tuned to learn more about the ins and outs of this remarkable business in the following sections.

As we delve deeper into Danae Ringelmann's story, we will explore her background and the experiences that have shaped her into the successful entrepreneur she is today. In the next section, we will shift our focus to another inspirational female entrepreneur, Sheena Allen, and her incredible journey. Get ready to be inspired by these trailblazing women who are making a difference in the world of business.


Getting to Know Danae Ringelmann: A Relatable Journey


Danae Ringelmann grew up in San Francisco, where she was exposed to the challenges of running a small business from an early age. As a high school student, she witnessed her parents' struggles to secure financing for their brick-and-mortar business, an experience that would later influence her entrepreneurial aspirations.

Her parents played a pivotal role in her personal and professional development, instilling in her the values of hard work, determination, and perseverance. As they faced financial hurdles in their own business, they taught Danae firsthand the importance of finding innovative solutions to problems and the need to challenge the status quo.

In her formative years, Danae was deeply involved in various activities and experiences that helped shape her character and worldview. Some notable examples include:

  • Developing a keen interest in finance
  • Working with filmmakers and producers on the side
  • Organizing an event to turn a play into an off-Broadway theater show
These experiences provided Danae with valuable insights and skills, ultimately leading her to identify the core problem in traditional financing and inspiring her to make a change.


In the following section, we will explore Danae Ringelmann's incredible journey from the initial idea to the breakthrough that led to the creation of the groundbreaking crowdfunding platform, Indiegogo. Stay tuned to learn how this lesser-known female entrepreneur challenged conventional financing and made a lasting impact on the world.


Female entrepreneur Danae Ringelmann sitting smiling with Eric Schell and Slava Rubin at Indiegogo office.

Danae Ringelmann's Entrepreneurial Venture: Indiegogo's Journey


Danae Ringelmann's first entrepreneurial venture was the creation of Indiegogo, a groundbreaking crowdfunding platform that aimed to democratize finance and remove traditional gatekeepers in the funding process.

Indiegogo provides a platform for individuals and businesses to raise funds for their projects or passions. The service allows users to create campaigns, set funding targets, and offer perks to contributors at different levels. A key feature of Indiegogo is its integration with social media, which helps campaigns gain traction and reach wider audiences. At the time of its creation, Indiegogo was unique in its open, gatekeeper-free approach to crowdfunding.

Danae's idea for Indiegogo was born out of her personal experiences with the finance industry. She organized an event to turn a play into an off-Broadway theater show, but despite the success of the event, the required funding did not materialize. This was a pivotal moment for Danae, as she realized that the power to make things happen should rest with the people who were passionate about the project, not with third-party investors.

The problem Indiegogo addresses is the difficulty faced by small businesses and individuals in obtaining funding through traditional channels. Some relevant statistics to support this include:

  • Over 50% of small businesses are unable to obtain financing from banks
  • Only 20% of small business loan applications are approved by large banks
By offering an alternative funding method, Indiegogo empowers entrepreneurs and individuals to bring their ideas to life.


Danae began working on Indiegogo in 2006, and it took her and her co-founders nearly two years to develop the platform and launch it in January 2008.

In the next section, we will delve into the entrepreneurial roadmap and milestones that led to the success of Indiegogo and its ongoing impact on the crowdfunding landscape.


Danae Ringelmann presenting talk sharing business and entrepreneurship insights on stage with powerpoint presentation.
Indiegogo crowdfunding app & company logo by entrepreneur Danae Ringelmann.

Indiegogo's Journey: Roadmap and Milestones


This section provides an overview of the key stages and milestones in Indiegogo's journey from its inception to becoming a successful crowdfunding platform. It is important to remember that every stage involved overcoming numerous obstacles and challenges to achieve success.

Year/Month Stage Number Key Goals Key Developments/Achievements
2006 1 Idea conception and initial research Danae identifies the need for a crowdfunding platform and begins exploring the market
2007 2 Team formation and platform development Danae partners with Eric Schell and Slava Rubin to create Indiegogo; platform development begins
January 2008 3 Platform launch Indiegogo officially launches as an open crowdfunding platform
2009-2011 4 Expansion and growth Indiegogo expands internationally and gains significant traction
2012 5 Securing funding and partnerships Indiegogo raises $15 million in funding and partners with major companies to boost its reach
2013-Present 6 Continued growth and innovation Indiegogo continues to grow, launch new features, and support diverse projects

While the table above makes the journey appear straightforward, the reality is that Danae and her team faced numerous obstacles at every stage of development. Some of these challenges and the methods employed to overcome them include:

  • Securing initial funding: Indiegogo started with limited resources, and the founders had to bootstrap the project. They focused on the value proposition and demonstrated the platform's potential to attract early investors.
  • Regulatory hurdles: Crowdfunding was a new concept, and navigating the regulatory landscape was challenging. Indiegogo proactively worked with regulators and ensured compliance with financial regulations.
  • Building trust: Convincing users to trust the platform with their money was a significant challenge. Indiegogo established transparent processes and strong customer support to build trust with users.
  • Competition: As crowdfunding gained popularity, other platforms emerged. Indiegogo differentiated itself through its open approach, unique features, and by continuously evolving its platform to meet user needs.


Danae Ringelmann smiling wearing glasses in front of red brick wall with digital square white Indiegogo logo. Danae Ringelmann engaged in public lecture stage talk smiling at camera/audience.

Connecting with Danae Ringelmann and Indiegogo


Throughout this blog post, we have explored Danae Ringelmann's entrepreneurial journey, including the conception of her idea, the development of Indiegogo, the challenges faced, and the milestones achieved. Indiegogo has revolutionized crowdfunding, providing a platform for individuals and businesses to secure funding and support for their projects.

We encourage you to explore Indiegogo's platform and learn more about the incredible projects being funded there. Danae is fluent in English and has a basic understanding of French and Spanish. You can join Indiegogo's online communities, network with like-minded individuals, and keep up with the latest updates from Danae and her team.

Find more information and connect with Danae and Indiegogo through the following links:



We appreciate the following sources for providing valuable information and insights used in the creation of this blog post:



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